Website + CRM + automation
A website that sells, a CRM that follows up, and automation that does the chasing for you.
Not just a pretty site. Every form is wired end-to-end into your GoHighLevel CRM, with automation workflows built for how integrators close work — speed-to-lead text-backs, pipeline stages that mirror your sales process, appointment confirmations, and nurture sequences for the leads who aren't ready yet. Every prospect clicks through a live reference build (Meridian) and stops imagining.
Investment
$450/mo
One-time setup
$1,500
Every build ships with a fully-configured GoHighLevel CRM and a custom automation buildout specific to your business — not a template, not an upsell.
What’s included
Deliverables
8–12 page custom website
Home, services, brand pages (Control4 / Crestron / Savant / Lutron), case studies, about, process, contact, pricing — written in integrator language.
GoHighLevel CRM, fully configured
Your Smart Home Integrators pipeline, stages, contact fields, tags, and custom fields all set up for how your business actually sells. No bring-your-own-GHL-knowledge required.
Marketing-automation buildout
Speed-to-lead text-backs, email + SMS follow-up sequences, nurture workflows for not-ready leads, appointment reminders, trade-partner intake automations, stale-lead re-engagement — all tailored to your sales process.
Room & scene storytelling
Structured case studies with before/after metrics, tech stack, and signature room types (theater, media room, outdoor AV, rack room).
Trade-partner funnel
Dedicated paths for builders, architects, and designers with gated takeoff and project-spec forms, routed into a separate GHL pipeline.
Technical SEO baseline
Sitemap, robots, JSON-LD (LocalBusiness + Service + Brand + FAQ), OG images, manifest, Lighthouse ≥95 across the board.
Conversion tracking
GA4 + Google Ads conversions firing from the same submission as the GHL contact upsert, so attribution actually matches reality.
Why it works
What makes this different
One system, one monthly
Site, CRM, and automation aren't separate line items. They're one buildout, one hosting bill, one team on the other end of the ticket.
Industry-native language
Pre-wire, rack room, RP-22, dealer-certified, new-construction takeoff — the language your ideal client uses when they Google you.
Live Meridian demo on every service page
Prospects stop imagining what they'll get. They click through it.
Content-as-data architecture
Your rooms, case studies, testimonials, and articles live in structured data, not a WYSIWYG. Editing is fast and never breaks the design.
Referral + UTM tracking into GHL
Ad- and referral-sourced leads carry `utm_source` / `utm_campaign` / `gclid` into GHL custom fields so you can attribute closed deals to the campaign that sourced them.
Timeline
What the first 90 days look like
- 15 business days
Week 1 · Discovery + content
Kickoff call, brand + content intake, existing site/analytics audit, sitemap + messaging approved, GHL pipeline + automation workflows scoped.
- 210 business days
Week 2 · Build + CRM wiring
All pages built against approved content. GHL sub-account, pipeline, stages, custom fields, tags configured. Automation workflows wired and tested end-to-end.
- 33–5 business days
Week 3 · QA + launch
SEO pass, every form tested into GHL with the right tags and pipeline stage, automations firing on real test leads, analytics + conversion tracking verified, DNS cutover, launch.
FAQ
Things clients usually ask
- What's actually included — is the CRM extra?
- No. The monthly covers hosting, ongoing edits, your GoHighLevel CRM sub-account, and the automation buildout we configure inside it. One line item, not three.
- Do I own the site if I stop the monthly?
- Yes. The code is yours. If you pause the monthly you keep the site; you lose the CRM automation buildout we manage inside GHL, plus ongoing edits and hosting.
- Do you work with my existing GHL account?
- Yes. We integrate with your existing sub-account and build the automation inside it. If you don't have GHL we'll provision a sub-account under the Cwell agency account at no extra cost.
- What kind of automations do you build?
- At minimum: speed-to-lead text-back on every form, a 5-touch email + SMS follow-up sequence, long-tail nurture for not-ready leads, appointment confirmations and reminders, stale-lead re-engagement, and a separate trade-partner intake flow. We tune the specifics to your sales process on the discovery call.
- What about migration from my current site?
- Included. We migrate your existing content, preserve SEO equity with 301s where appropriate, and bring over your testimonials and portfolio.
Ready to talk about website + crm?
Book a 30-minute strategy call. We’ll come ready with an opinion on your specific business.