Google Ads
Qualified strategy calls on demand — not clicks.
Campaigns built around 'home theater contractor near me', 'Lutron installer [city]', 'Control4 dealer [city]'. Landing pages that match ad groups. Conversion tracking wired to GHL so you can see cost per qualified lead, not cost per click.
Investment
$350/mo
Typical integrator ad budgets: $1,000–$3,500/mo. We recommend a floor based on your city and service mix during the strategy call.
What’s included
Deliverables
Campaign architecture
Service-specific search campaigns, brand defense, Performance Max for retargeting, and conversion-action mapping.
Ad-group-matched landing pages
The page a clicker lands on matches the exact query and ad copy. No sending 'Control4 dealer [city]' traffic to a generic home page.
Conversion tracking end-to-end
Form submissions → GA4 → Google Ads → GHL contact with UTM custom fields. You'll see which campaign sourced every booked call.
Weekly optimization
Search-term reports reviewed weekly, negatives added, bids adjusted, underperforming ad groups paused.
Monthly strategy report
Cost per qualified lead, conversion rate, top-converting campaigns, wasted spend, recommended budget shifts.
Why it works
What makes this different
Built for project-based businesses
Most ad agencies optimize for 'lead volume' — we optimize for qualified leads who actually book a strategy call and fit your ideal project profile.
Spend transparency
Your ad spend goes directly on your Google Ads account — not ours. We manage; you pay Google.
Works better with our websites + SEO
The site converts the ad traffic. Local SEO compounds the brand the ads introduce. Each reinforces the other.
Timeline
What the first 90 days look like
- 15 business days
Week 1 · Research + setup
Access handover, ICP and ad-spend alignment, keyword research, conversion tracking verified, landing-page audit.
- 25 business days
Week 2 · Launch
Campaigns built, ad copy written, landing pages tuned, tracking double-checked, first spend goes live.
- 3ongoing
Month 2+ · Optimize
Weekly optimization cadence, monthly strategy report, scaling what works, killing what doesn't.
FAQ
Things clients usually ask
- What's a realistic ad budget for my market?
- For most integrators we recommend a floor of $1,000–$1,500/mo in ad spend, scaling to $2,500–$5,000/mo once we see what's converting. Exact recommendation comes out of the strategy call based on your city and service mix.
- Who owns the Google Ads account?
- You do. We work inside your account, never ours. If you ever part ways with Cwell, all your campaign history comes with you.
- Can you run ads without building my website?
- Yes, but we'll flag landing-page issues on your existing site honestly. Send paid traffic to a bad landing page and you're setting money on fire.
Ready to talk about google ads?
Book a 30-minute strategy call. We’ll come ready with an opinion on your specific business.