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Process

How a Cwell engagement actually runs.

No mystery-meat onboarding. No “check back in six months.” Every phase has a named deliverable, a timeline, and a way for you to verify we did the thing.

Phases

Four phases, then a steady rhythm.

  1. 01Week 0

    Discovery & strategy

    We audit your current site, ad accounts, CRM, and pipeline. You get a written strategy doc before anything ships — brand positioning, service packaging, tracking plan, and a 90-day roadmap.

    • Full site, SEO, and ad account audit
    • Competitive teardown (3–5 competitors)
    • Brand & positioning doc
    • 90-day roadmap with named milestones
  2. 02Weeks 1–3

    Design & build

    Website, tracking, and GHL go up in parallel. Content is written with you, not at you — we interview, draft, and iterate until every page sounds like the best version of your business.

    • Full site build (brand, services, case studies, forms)
    • GA4 + Google Ads + GHL tracking end-to-end
    • LocalBusiness + Service + FAQ schema
    • Review funnel + Google Business Profile tune-up
  3. 03Week 4

    Launch & first traffic

    We go live, submit to Google, seed the ad accounts, and start feeding leads into the CRM. You see your first qualified strategy call requests within days, not months.

    • Production launch + redirect map from old site
    • Google Ads campaigns live with conversion tracking
    • GHL pipelines configured with real opportunities flowing
    • Weekly traffic + lead report starts
  4. 04Ongoing

    Optimize & compound

    This is where most agencies check out. We double down — tightening ad spend, publishing case studies, expanding local SEO, and iterating on the pages that convert best.

    • Monthly strategy review with founder
    • Ongoing ad optimization (bid, creative, landing)
    • New case study per closed project
    • Quarterly site iteration + SEO expansion

Cadence

You’ll always know what’s happening.

We run on three rhythms: async updates you can read in 60 seconds, a monthly review where decisions get made, and a quarterly rollup that keeps the roadmap honest.

Weekly

Async status (lead volume, ad spend, notable wins). Slack channel open for anything time-sensitive.

Monthly

30-minute strategy review with a founder. Full dashboard of pipeline, cost per qualified lead, and what's changing next month.

Quarterly

90-day review. What worked, what didn't, what we're adding or retiring. Rolling roadmap stays live.

Ownership

What you own. What we own.

Your assets stay yours. If we ever part ways, nothing disappears, nothing gets held hostage, and we help you hand it off cleanly.

You own
We own
Your domain & DNS
Site hosting (Railway or equivalent)
Google Ads account (you're the owner; we're a manager)
Campaign build, creative, and day-to-day optimization
Google Business Profile
Review funnels + local SEO optimization
GoHighLevel sub-account (yours to keep)
Pipeline setup, automations, and dispatch wiring
Content approvals & sign-offs
Writing, design, build, launch, reporting
Final say on brand voice
First drafts, iteration, and quality control

Ready to see what the first 90 days would look like?

Book a strategy call. We’ll walk you through the roadmap customized to your business on the call itself.

Book a strategy call