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ROI calculator

What would an extra half-point of conversion be worth?

Custom integrator sites usually convert at 0.3–0.8%. A dialed-in site for your niche should run 2–3.5%. When your blended average project is $30–50k — with a flagship $150k+ retrofit or two per quarter — the delta compounds fast. Plug in your numbers.

Your numbers

Rough estimates are fine — tweak to see how the output moves.

GA4 / Fathom / whatever you use. If you don't know, guess low.

%

Share of visitors who fill out a form, book a call, or call you. Industry floor ≈ 0.3–0.8%.

%

How often you turn a discovery call into a signed project.

$

Blend your pre-wires, whole-home installs, and flagship retrofits. Most integrators land around $30–50k, with one or two $150k+ projects per quarter pulling the average up.

$

Default $3,000/mo — the low end of our published pricing.

Today

Where your funnel stands

Leads / month
7.5
Closes / month
1.9
Revenue / month
$75,000

With Cwell (target range)

If we lift conversion to 2–3.5%

Leads / month
30–52.5
Closes / month
7.5–13.1
Revenue / month
$300,000–$525,000

Incremental revenue

+$225,000 to +$450,000 / month

$2,700,000 – $5,400,000 annualized, above your current baseline.

Monthly return on retainer: 75× the retainer to 150× the retainer in incremental revenue per month.

Fine print (the honest kind)

  • The target range assumes a site, tracking, and local SEO that are all dialed in. Paid traffic mix changes the numbers — usually for the better, because ad traffic converts higher than average organic traffic.
  • “Leads” here means qualified form fills / booked calls. Not raw newsletter signups.
  • Close rate is yours to own — we don’t touch your sales process. We just hand you better shots on goal.
  • This calculator is a conversation starter, not a contract. Book a strategy call and we’ll pressure-test these numbers against your real analytics.
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