Client case study · Websites + SEO + Ads
Taking 34 years of Palm Beach County reputation and making it legible in search.
AudioTec Designs has been installing home theaters, whole-house audio, automation, and commercial AV systems across South Florida since 1989. Cwell rebuilt their site, rewired Local SEO across Palm Beach County, and stood up a Google Ads program that targets the luxury residential and commercial work they actually want more of.
Custom Integrator · Boca Raton, FL · South Florida since 1989
The problem
Three decades of jobsite reputation — and a marketing presence that didn't match it.
AudioTec Designs, based in Boca Raton and serving Palm Beach County since 1989, is exactly the kind of operator every luxury homeowner says they want: deeply experienced team, owner-led installs, direct relationships with top AV and automation brands, and a portfolio that spans high-end residential (from Highland Beach to Manalapan to Delray Beach), commercial AV, hospitality, and even yachts and houses of worship.
On the web, that 34-year story wasn't coming through. The site read like a capabilities brochure rather than a portfolio of projects, Local SEO wasn't anchored to the specific Palm Beach County communities AudioTec has been serving for decades, and there was no paid-search program pulling in the luxury residential retrofit or commercial integration work that best matches their skill set.
The brief to Cwell: modernize the marketing stack without losing the voice. AudioTec's decades of reputation is the asset — the job was to make it visible in search and on the page to buyers who've never heard of them.
The approach
Lead with the 34-year story, then back it up with a modern conversion stack.
The approach was to treat AudioTec's history and owner-led install model as first-class positioning, not a bio footnote. We rebuilt the site around the rooms and applications they actually install, claimed the South Florida neighborhoods they've been serving for decades in Local SEO, and built a paid-search program tuned to Palm Beach County's specific buyer pattern.
Site rebuild around applications and rooms
Site architecture anchored to how a Palm Beach County buyer actually shops — home automation, home theater, lighting control, security + surveillance, Wi-Fi / networking, commercial AV — with separate application pages for residential, commercial, hospitality, restaurants, and yachts. 34-year heritage promoted throughout, not hidden in the About page.
Palm Beach County Local SEO
Dedicated service-area pages for Highland Beach, Lighthouse Point, Manalapan, Delray Beach, and broader Palm Beach County. GBP optimized around AudioTec's core service categories, with a review-collection cadence anchored to the trusted owner-led install relationships they already have.
Paid search for Palm Beach luxury retrofit + commercial
Radius-based Google Ads targeting the specific luxury zip codes across Palm Beach County (Boca Raton, Highland Beach, Manalapan, Delray Beach, Palm Beach) rather than a county-wide blanket. Keyword tiers separated by residential luxury retrofit vs. commercial AV vs. hospitality, each with its own ad copy and landing experience.
Conversion + attribution infrastructure
Forms and click-to-call CTAs tracked end-to-end, consent-gated GA4 + Google Ads, and UTM + gclid attribution captured into the CRM. Phone-call tracking set up specifically so AudioTec's team knows — before they pick up — whether an incoming call came from Google Ads, organic search, or referral.
What shipped
Deliverables
Rebuilt website
New responsive site structured around services, applications, service areas, and a gallery-driven portfolio (commercial, home theaters, lifestyle rooms, media + game rooms, yachts). AudioTec's 34-year heritage promoted across the whole experience.
Service-area + application architecture
Dedicated pages for each Palm Beach County service area and each application type (residential, commercial, hospitality, restaurants, yachts) — giving AudioTec a ranking surface for every distinct buyer query in South Florida.
Local SEO program
Google Business Profile optimized, LocalBusiness + Service JSON-LD, review-collection workflow, citation cleanup, and neighborhood-level landing content across Palm Beach County.
Google Ads campaigns
Tiered keyword structure with distinct ad groups for residential luxury retrofit, commercial AV, hospitality, and yacht work. Radius geo-targeting around Palm Beach County's highest-value zip codes.
Conversion tracking + call attribution
Site-wide event tracking, dynamic number insertion for call attribution, offline conversion import so Google Ads optimizes toward qualified conversations, not just form fills.
The results
A modernized stack that lets 34 years of reputation actually show up in search.
AudioTec Designs now has a marketing stack that matches the quality of the jobsite work: a site that leads with their heritage and shows the full range of applications, Local SEO anchored to Palm Beach County's luxury communities, and a paid-search program tuned to the specific buyer pattern in South Florida. Specific performance metrics will be published here once we have AudioTec's approval to share numbers.
- Years of reputation
- 34+
- Channels integrated
- 3
- Palm Beach service areas covered
- 5+
- Application verticals served
- 7+
Serving South Florida since 1989
Website · Local SEO · Google Ads
Boca Raton, Highland Beach, Lighthouse Point, Manalapan, Delray Beach
Residential · Commercial · Hospitality · Yachts · Restaurants · Houses of Worship · Car Dealerships
- Site rebuilt to lead with AudioTec's 34-year Palm Beach County heritage and owner-led install model
- Local SEO claimed the specific South Florida service areas AudioTec has been serving for decades
- Google Ads structured around distinct verticals (luxury residential, commercial AV, hospitality, yachts) with dedicated copy and landing experiences
- Call attribution wired so the AudioTec team knows the source of every incoming call before they answer
Pending
Traffic, lead-volume, cost-per-qualified-call, and revenue-impact figures pending client review and public-sharing approval.
Tech stack
What it's built on
Website
- Modern responsive site
- Service + service-area + application architecture
- Gallery-driven portfolio
Local SEO
- Google Business Profile (Boca Raton HQ)
- LocalBusiness + Service JSON-LD
- Palm Beach County neighborhood landing pages
- Review-collection workflow
Paid search
- Google Ads — tiered keyword framework
- Vertical-split ad groups (residential / commercial / hospitality / yachts)
- Radius geo-targeting
- Offline conversion import
Analytics & attribution
- GA4 (consent-gated)
- Dynamic call tracking
- UTM + gclid → CRM
Want a teardown of your own site — and a plan to rebuild around the same patterns?
Book a 30-minute strategy call. We’ll come ready with an opinion on your pipeline, your site, and what a 90-day plan looks like.